Small Business Marketing Sucks

Whew! This SitePoint post of mine certainly generated a lot of controversy, comments, and tweets.

Is quoting a ballpark price always a losing proposition? In this article, I talk about how to turn a potential losing situation into a win.

It has all the markings of a lose-lose situation. Quote too high a price and you probably won’t ever hear back from him. But if you under-estimate the cost, you’ll look shady if you actually bid for the job and your proposal comes in higher. So what’s a poor web designer to do? Bite the bullet and throw out a number? Or tell him you can’t quote a price without knowing exactly what he needs? Here are a couple of approaches you can try...

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In my latest SitePoint blog post, I finally reveal what stapling bacon to your face has to do with cold-calling and I explain how to overcome the single biggest obstacle you’ll face when it comes to actually doing it.

Several years ago, the company I worked for held its international sales meeting, and reps from all over the globe came to our corporate headquarters in Los Angeles. I was asked to stand up in front of the group and make a presentation. Two of the reps from Australia approached afterwards to tell me they thought I’d done a good job. One of them expressed his fear of public speaking with this statement...

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In my last SitePoint article, I promised to show you if and how cold-calling can generate new clients. In this article, I’ll tell you why it works so well and reveal a deep, dark secret behind it (hint: it stinks).

In my last post, I promised to show you if and how cold-calling can generate new clients. As I mentioned in that post, the company I work for uses cold-calling and cold-canvassing as its primary means of getting business. That doesn’t mean we ignore other marketing methods. It’s just that we don’t just sit around waiting for people to respond to our mailers. We have a sales force on the street and a telemarketing team on the phones actively looking for new business.

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